Top 5 Cars 2019
Although car interest has been declining in recent years, we think there are a few highlights that should be mentioned. Specifically, there are brands that are bucking the trends of their segment and drawing consumer interest back into cars.
Although car interest has been declining in recent years, we think there are a few highlights that should be mentioned. Specifically, there are brands that are bucking the trends of their segment and drawing consumer interest back into cars.
Honda Civic
Ranks #1 in compact cars with an eight-percentage point
gap between the next competitor and continues to hold
19% share.
Volkswagen Jetta and Passat
Although neither rank in the Top 5 for compacts or
midsize sedans, they jumped 44% and 35% in share of
shopper interest, respectively, helping VW make its way
to recovery.
Jetta
Passat
Honda Insight, Clarity PHEV, Clarity EV
These three models are rapidly disrupting the alternative
fuel car category making Honda a brand to watch as we
move towards electrification.
Kia Stinger
Despite thinking that Kia Stinger’s bold entrance would
fade away by mid-year, it held the #2 spot in the entry
luxury car category for all of 2018 and ranks less than
three-percentage points from BMW 3 Series.
Genesis G70
A new contender in the entry luxury car category, G70
jumped 270% in 2018 and has made its way to ranking
7th in the segment with 6% share of shopper interest.
Cadillac CT6
The fate of CT6 is in question as GM plans to reduce
its car lineup, but it jumped four spots in the full-size
luxury sedan category in 2018 with a 43% increase in
shopper interest.
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